Apart from enjoying great brand exposure through this prestigious event, our concert sponsors can reserve exclusive tables with VIP celebrities and pro golfers, as well as the El Pomar Museum for a pre-concert private reception. Moreover, during the U.S. Senior Open, Challenge America has secured the associated rights to exclusive lodging and activity options that can be customized to fit any budget. Golf fans can take in the view from their private cottage along the 18th fairway while they experience the legendary service of this Forbes Five-Star and AAA Five-Diamond resort. Others can enjoy a wide range of family-friendly Centennial Celebration activities planned throughout the week. Off-site activities are also available, including whitewater rafting, fly fishing, hiking, shopping excursions, and trips to nearby Seven Falls and the Cheyenne Mountain Zoo.